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PortEconomics
  • January 25th, 2021
PortEconomics
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    An analysis of the CSR portfolio of cruise shipping lines

    An analysis of the CSR portfolio of cruise shipping lines

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    Disruptions and resilience in global container shipping and ports: covid-19 pandemic vs. 2008-2009 financial crisis

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    Port funding strategies: concessions in Sub-Saharan Africa

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    IAPH-WPSP barometer: one quarter of ports responding have an increased share of empty container handling

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    PortGraphic: top15 container ports in Europe in the first three quarters 2020

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    Top-15 ports in Latin America & the Caribbean (LAC): is this crisis different?

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Green strategies in the cruise industryCruise

Green strategies in the cruise industry

July 20th, 2020 Cruise, Featured, Presentations

safety4sea.com

READ ALSO

An analysis of the CSR portfolio of cruise shipping lines
An analysis of the CSR portfolio of cruise shipping lines
European cruise ports: challenges since the pre-pandemic era
European cruise ports: challenges since the pre-pandemic era
Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options
Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options
An analysis of the CSR portfolio of cruise shipping lines
An analysis of the CSR portfolio of cruise shipping lines

Since the beginning of the ’80s, the cruise market has been experiencing a relentless growth, with two-digit growth rates (Pallis et al., 2018). In recent years, the number of global cruise passengers has almost doubled from 17.8 million in 2009 to about 30 million in 2019 (CLIA, 2020). These market trends have been accompanied by an increasing interest from both the civil society and heterogeneous groups of stakeholders towards the assessment of the various impacts generated by this business in terms of positive and negative externalities (Parola et al., 2014). Scholars and opinion makers are still debating on the net balance between positive economic spill-overs which originate from the cruise industry as a whole, including direct and indirect effects (Satta et al., 2015), versus negative implications, i.e., environmental impacts, socio-cultural concerns and economic impacts (Klein, 2011).

Although positive impacts from the industry are widely recognised, concerns and negative effects still persist when debating the effective sustainable nature of the business on the local communities located in those territories called by cruise itineraries. Therefore, cruise lines’ market positioning and competitiveness are expected to be increasingly influenced by their capacity to offer sustainable “green product”, especially in those territories characterised by a fragile environment. The forthcoming challenge, indeed, is making the cruise tourism sustainable in the long term, by pursuing green strategies capable to eliminate, or at least mitigate, the negative impacts produced by day-by-day operations on the environment. By pursuing green strategies, cruise lines are argued not only to satisfy stakeholders’ pressure and increase their license to operate, but also to adopt innovative business models and enhance value creation capabilities.

PortEconomics members Giovanni Satta and Francesco Parola, joined by Giorgia Morchio (University of Genoa, Italy) and Francesco Vitellaro (University of Genoa, Italy), in their latest portstudy, deepen knowledge on green strategies by cruise lines, scrutinizing alternative green investment options. For this purpose, a taxonomy of the environmental impacts caused by the cruise business is provided and discussed. Then, grounding on mainstream academic literature and recent anecdotal evidence, we propose an original conceptual framework which disentangles technologies and technical solutions cruise lines can rely on when pursuing green strategies. Five categories of strategies, including alternative investment options, are compared and discussed, highlighting both weaknesses and strengths. Finally, the conceptual framework proposed is tested by empirically investigating the current “adoption rate” of various green strategic options and related investments by major cruise lines.

The port study has been presented during International Association Annual e-Conference 2020, organised by Hong-Kong Polytechnic University and the presentation can be downloaded here.

 

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Francesco Parola

Dr. Francesco Parola is Associate Professor at the University of Genoa in the Department of Economics and Business. He is also member of the “Italian Centre of Excellence for Integrated Logistics” and of the “MAR.TE. sea-land logistics” research consortium based in Naples. He has been visiting researcher at the "Center for Maritime Economics & Logistics" (MEL) of the Erasmus University in Rotterdam, at the "Institut National de Recherche sur les Transports et leur Sécurité" (INRETS) in Paris, at the Nanyang Technological University (NTU) in Singapore, and at the University of the Aegean in Chios (Greece). His research and teaching interests include port economics and policy, maritime logistics and governance and the application of business and strategic management disciplines in the maritime transport sector. In particular, he extensively studied the strategies of transnational container terminal operators and their relationships with carriers and port authorities across major regions. Liner shipping competition and co-operation, intermodalism and rail transport are also themes of his research and teaching activities. Francesco has been involved in several research projects and consultancy studies examining the maritime transport industry, port governance and reform patterns, the structure and the evolution of the European port industry and other maritime and transport topics. He is a Council member of the International Association of Maritime Economists (IAME) and an active member of the Port Performance Research Network (PPRN). Francesco regularly participates as speaker at many conferences and workshops on port and maritime issues, such as IAME and WCTR events, and contributes to OECD round tables. Together with the PortEconomics member Pierre Cariou and other colleagues, he co-organized the IAME 2013 Conference that was held in Marseille, 3-5 June. Francesco extensively published in port and maritime themes across various international peer-reviewed journals, such as International Journal of Production Economics, Transportation Research Part A: Policy and Practice, Journal of International Management, Journal of Transport Geography, International Journal of Logistics Research and Applications, R&D Management, Transport Policy, Maritime Economics & Logistics, Maritime Policy & Management, Tourism Geographies, International Journal of Shipping and Transport Logistics and others. Francesco guest edited a number of special issues in leading international journals on transport and maritime logistics and in 2014 he has been appointed as an Associate Editor of Maritime Policy & Management (MPM). Since January 2016 Francesco has been appointed as an Editorial Board member of Maritime Economics & Logistics (MEL). Francesco Parola is a member of PortEconomics.eu a web-based initiative aiming to advance knowledge exchange on port economics, management and policies. In October 2014 he hosted in Naples the fourth edition of the "PortExecutive Seminar", an intensive two-day education programme that was joined by managers and policy makers coming from four continents. For two years he served as a member of the management board of the Genoa-Savona Port Authority. Currently he is senior advisor of the Italian Ministry of Infrastructures and Transport.

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Top-20 cruise ports in the Med, 2010-2019
https://vimeo.com/421473720?loop=1
Evolution of container volumes in European ports, 1985-2018
https://www.youtube.com/watch?time_continue=4&v=7oAfZCtiPrY
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