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PortEconomics
  • September 27th, 2025
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    Digital technologies for efficient and resilient sea-land logistics

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    In a tight spot: American ports in global supply chains

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    Cruise industry in 2025 at a glance

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    The box that makes the world go around: container terminals and global trade

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The ‘humble hero’ of the global economy: containersContainers

The ‘humble hero’ of the global economy: containers

December 14th, 2013 Containers, Featured, Viewpoints

READ ALSO

Shipping technologies: from wind to coal … and breakbulk to containers
Shipping technologies: from wind to coal … and breakbulk to containers
Supply chain automation: mind your (shipping) business
Supply chain automation: mind your (shipping) business
Port of Rotterdam celebrates 50 years of container handling offering 4 perspectives of the future
Port of Rotterdam celebrates 50 years of container handling offering 4 perspectives of the future
Portgraphic: fleet capacity (owned/chartered) of container shipping lines
Portgraphic: fleet capacity (owned/chartered) of container shipping lines

By Jean-Paul Rodrigue

PortEconomics member Jean-Paul Rodrigue discusses the role of the hero of the global economy, the container, and how our access to global trade goods resembles the Melanesian cargo cult, without the rituals – in a viewpoint article published in Al Jazeera America.

As Jean-Paul states:

“Globalization may have inadvertently spread the belief that goods appear on the shelves of retail stores spontaneously, or at least without much effort. For an average consumer, the ease of each purchase, particularly an online purchase, is also a convenient illusion.

This is similar to a cargo cult — a belief among Melanesian tribes upon contact with the abundance of trade goods during the colonial era that material wealth will be available to them pending traditional rituals. Followers of this cult, who did not grasp the complexity of manufacturing and distribution, performed rituals in the hope that commercial cargo ships would bring them modern goods. Our ease of purchasing and access to abundant goods in today’s global economy are reminiscent of the cargo cult practice.

However, the modern global cargo cult is made possible not through some rituals but by various trade agreements that are designed to reduce international transaction costs and by maritime container transportation that makes long-distance trade an affordable proposition”.

Read the entire article @ Al Jazeera America – with title respecting the ‘name’ first given to the ‘container’ by Economist: The ‘humble hero’ of the global economy: containers 

Next article Review of maritime transport 2013
Previous article Considering the perspectives of port users

JeanPaul Rodrigue

Dr. Jean-Paul Rodrigue received a Ph.D. in Transport Geography from the Université de Montréal (1994) and has been at the Department of Economics & Geography at Hofstra University since 1999. In 2008, he became part of the Department of Global Studies and Geography. Dr. Rodrigue sits on the international editorial board of the Journal of Transport Geography, the Journal of Shipping and Trade and the Cahiers Scientifiques du Transport. He is a board member of the University Transportation Research Center, Region II of the City University of New York and is a lead member of the PortEconomics.eu initiative. Dr. Rodrigue is a member of the World Economic Forum Global Agenda Council on the Future of Manufacturing and a board member of the Canadian Transportation Research Forum as well as of the International Association of Maritime Economists. In 2013, the US Secretary of Transportation appointed Dr. Rodrigue to sit on the Advisory Board of the US Merchant Marine Academy. He is also the New York team leader for the MetroFreight project about city logistics. He regularly performs advisory and consulting assignments for international organizations and corporations.

Related Posts

Portgraphic: fleet capacity (owned/chartered) of container shipping lines Containers

Portgraphic: fleet capacity (owned/chartered) of container shipping lines

Investments and financing challenges of the EU’s port managing bodies; findings from a comprehensive survey European Port Policy

Investments and financing challenges of the EU’s port managing bodies; findings from a comprehensive survey

Port reform: World Bank publishes the third edition of its port reform toolkit European Port Policy

Port reform: World Bank publishes the third edition of its port reform toolkit

Weekly Timeline
Sep 18th 3:40 PM
Thematic Area

Portgraphic: fleet capacity (owned/chartered) of container shipping lines

Sep 12th 3:48 PM
Thematic Area

Investments and financing challenges of the EU’s port managing bodies; findings from a comprehensive survey

Aug 12th 2:18 PM
Thematic Area

Port reform: World Bank publishes the third edition of its port reform toolkit

Jul 21st 11:51 AM
Thematic Area

Evaluating customer satisfaction with clearing and forwarding agents: Kuwait Shuwaikh Port

Jul 11th 1:40 PM
Category

When will we admit that maritime transport will not be decarbonised by 2050?

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